About this Service

I work with creators, small biz owners and those with personal brands who are already showing up online but feel like their content isn’t fully landing.

Most people don’t have a content problem — they have a clarity problem.

The messaging isn’t sharp enough, the positioning isn’t clear, and because of that, their content doesn’t connect or convert the way it should.

Through a 1:1 Messaging & Content Strategy session, I help you refine your message and translate that into content that actually reflects the depth of your work.

This includes:
- refining your core message and positioning
- identifying what’s not landing (and why)
- shaping how your ideas come through in your content
- giving you clear direction on what to create moving forward

*This is a project-based strategy session with opportunity for monthly social media support.

About this Lister

I’m an NYC-based creative strategist and brand storyteller focused on helping people bring more clarity and intention to how they show up online.

My work sits at the intersection of identity, messaging, and content — not just what you post, but how your voice and perspective actually come through.

I care about helping people feel aligned with what they’re creating, so their content isn’t just consistent, but resonates with the right people, too.

Background and Expertise

I have 8+ years combined experience between marketing agencies and in-house, working across brand development, creative direction, and social media strategy for lifestyle brands, fashion, music, CPG, and more.

My approach combines strategic thinking with a strong understanding of storytelling and personal brand development — looking at both the big picture and the small details that shape how something is received.

I am also a content creator (33K TikTok) discussing identity, clarity, and building a life and brand in alignment, which informs the way I guide others in their work.