Part Time Marketing Lead

Posted about 21 hours ago

A part-time marketing specialist who can help run Colbo's digital presence, content output, and press relationships.
Ideally based in NYC, but can be remote

Role Overview

Brand Content & Editorial

- Set and execute the content calendar across organic social, email, and the website
- Help manage and execute social output, posting calendar and cadence
- Write copy across formats: campaign, product, caption, newsletter, press-facing
- Maintain visual and tonal consistency across all owned channels
- Coordinate with the creative director on shoots, campaigns, and seasonal editorial direction

Digital Marketing & DTC

- Manage and build upon Klaviyo automated work flows and campaign sends
- Monitor and act on GA4, Shopify, and Klaviyo data, including traffic, conversion, attribution, UTM
Identify and address drop-off points in the e-commerce funnel

Press, Editorial & Influencer

- Maintain and grow a press contact list: editors, stylists, culture-adjacent media
- Manage product seeding and look book distribution each season
- Write and send press pitches; track coverage and follow up
- Support active brand collaborations with marketing assets and external communication

Channel Management

-Monitor performance data and trends, and generate actionable reports and insights on how to continuously improve the marketing flow

Attributes

Must-Haves
- 3–5 years of hands-on marketing experience, preferably at a fashion, lifestyle, or design brand
- Graphic design experience (FIGMA / Adobe suite / CANVA etc.)
- Klaviyo: flow building, segmentation, conditional logic, campaign execution
- Shopify: product admin, discount mechanics, customer data, basic POS familiarity
- GA4: traffic analysis, funnel tracking, event setup, UTM management
- Strong copywriter, editorial and commercial registers, not just one
- Able to manage multiple workstreams independently without close supervision

Nice-to-Haves
- Background specifically in retail, event, or contemporary fashion
- Existing relationships with fashion press, stylists, or cultural media
- Basic photo and video editing for social content production
- Photoshoot production support experience
- Experience supporting brand collaborations
- International market familiarity, particularly Japan
- Basic HTML/CSS for email template work

How to Apply