Paid Media & Performance Marketing Contractor

ESQUELETO

Posted 2 days ago

Freelance

San Francisco Bay Area

Downtown, Oakland

$60-90/hour DOE

ESQUELETO is seeking a senior-level Paid Media & Performance Marketing Contractor to own and scale paid digital acquisition for our luxury jewelry ecommerce business.

This is a 1099, outcome-driven engagement for an experienced operator who can independently manage strategy, execution, and optimization across paid search and paid social.

What You’ll Own:
• Google Ads (Search, Shopping, Performance Max for Shopping, Local)
• Meta Ads (Instagram/Facebook)
• Paid media budgets
• Attribution and reporting aligned to audience conversion window
• Gradual, performance-based budget scaling

Goals:
• Grow online revenue according to established performance metrics
• Maintain target ROAS while scaling spend
• Preserve luxury brand positioning (no discount-driven strategies)

What We’re Looking For:
• 5+ years managing paid media for e-commerce brands
• Strong experience with high-ticket products and long consideration cycles
• Expert in Google Ads, Meta Ads, GA4, TikTok, Pinterest, YouTube & Display and more... with proven proficiency in digital asset optimization
• Comfortable operating autonomously as a 1099 contractor
• Daily account maintenance
• Bonus: luxury, jewelry, fashion, Pinterest/TikTok, or influencer experience

Engagement Details
• Contract: 1099 Independent Contractor
• Compensation: Monthly retainer (+ performance upside)
• Hours: Flexible, outcome-based
• Location: remote work possible with recurring in-person strategy/execution meetings as scheduled

If you know how to scale paid media thoughtfully—without compromising brand integrity—we’d love to talk.

About Us

Lauren Wolf first opened the doors to the Oakland shop in 2011 as her personal studio, with a small space up front to exhibit her own jewelry and the jewelry and artwork created by a few of her close friends. Naming this new gallery ESQUELETO, which translates to “skeleton” - a nod both to her time spent learning metalsmithing in Mexico and to her penchant for casting bones, teeth and shells for use in her early designs - Lauren soon realized that there was a great demand for handcrafted, creative, ethically sourced fine jewelry.
Since those early days in Temescal Alley, the company has expanded across the state and then the country, opening its second retail location in 2015 in Los Angeles, and launching our comprehensive e-commerce website later that same year. Since then, we’ve added additional brick-and-mortar locations in New York City and Mill Valley and listed many more of our unique items on the SHOPESQUELETO.COM website so that you can shop with us from anywhere. And most recently, our flagship Oakland shop moved to a bigger + brighter space in the historic Rockridge neighborhood in October 2025!